A trademark is not only the trade name, logo, or company identity, but rather everything that expresses this entity and leaves a special impression on its customers. Their minds are linked to what they received about it, and it continues to be expressed when they hear its name, see its logo, or the color of its identity, or even its voice!


What the brand says about itself and what it associates its name with will always remain in the minds of its customers. It may be your impression of it or what is associated in your mind when you hear its name.

Because we are well aware of the importance of the strength of building brands and their lasting impact in the future; We work hard to conduct detailed studies on the business activity and everything related to it. We study the behavior of its target audience well, the market in which it competes, as well as its competitors, and we plan well before drawing any picture of it. The color of its identity, its logo, the voice with which it addresses its audience, and its tone only come to place everything in the place designated for it, like a puzzle (so that the picture is complete in a smooth and correct manner). 

For example, when choosing a brand logo, we take into consideration several things: the distinctiveness and uniqueness of the logo’s shape and the strength of its impact so that it remains in the minds of customers, its visual strength and the consistency of colors with the type of business activity. It is concise, expressive and innovative, which is the characteristic of a successful brand logo because:

 

The logo attracts the customer's attention to your brand, as it creates an image in his mind about it and what it offers.
The logo distinguishes you from your competitors; Your services may be similar to other companies, but what distinguishes them and makes your customers choose them is the distinctive shape of their logo.
The logo enhances the public’s trust and loyalty to your brand. They feel the credibility of your services and their quality.
The logo guarantees you intellectual property rights, as you have become known as a mark that distinguishes your products. You now have the right to protect this mark from theft and fraud by registering its ownership.
The logo is the basis of identity; When you choose colors, fonts, and a written logo that distinguishes your brand, it is important to have a visual logo that supports them and distinguishes your presence in the market.
The logo is free advertising for everyone, everywhere. When you put your logo anywhere, it becomes an advertisement for your company because it becomes known about you and your services.

As for its identity and what relates to its general appearance, it remains capable of development and modification to comply with continuous technological development. When choosing the color of the identity, it must reflect the principles and goals of the brand in the market. The voice of the brand is something that cannot be underestimated, as it is its personality and the language of its dialogue with the public. There is a company that shows a serious appearance, reflecting the products it offers, such as Apple, for example, and there is a company that supports the enthusiastic spirit and language of youth, such as Coca-Cola.

Because we realize the importance of building brands, we have chosen a team of the most efficient designers, marketing experts and researchers to guarantee our customers a distinctive, successful and strong brand that competes with the largest international companies.